How many times can one hear the term KPI and not want to throw a BF! We keep hearing them over and over. Fact is, they're losing their gusto. Or, is it just me that's fed up?!

Some I get – they sing. …Others, not so much.

What do think of these next few terms? Throw ‘em out or keepers?

Soft Launch Just because it’s not a GRAND event does not mean that it needs to be reduced to a mere “soft” happening. Why soft? Will the music be turned way down low? Less muscle involved? Will the service, product or vision being highlighted be less protruding or less meaningful someway? See, the term actually refers more to the scale of the springboard and the resources used to achieve a more compact unveiling. But, to me, it’s simply deflating. Try low-key launch, pre-game kick-off, or pilot.

Pop Up Ah yes…the once cool term coined by millennials for the physical testing of a product or service to a real-time audience. But then everyone, and I mean, E-V-E-R-Y-O-N-E started popping up all over the place. It quickly became “the norm” and so, very overdone. Hey, I’m all for testing and whatnot, but can we please pop this pop-up pimple!


Yet another ‘P’ to contend with. Pivot, the ability to adjust strategy or activities to a more suitable position. This term reminds me of an Excel sheet and it’s probably why I dislike it so much. Bias aside let's shift, shuffle, adjust, and get ourselves together to rehab this term.

Check out these more favorable entrepreneurial terms. Try 'em but don't overdo it.

Bootstrapping Good ‘ole hard work. Nothing more genuine than that.

Brimstone Not quite an official business term, but it’s pretty kick-ass. Like bootstrapping, this term is also rather masculine but effective. It’s about having a go-getting, no-nonsense kind of attitude. A will to put in the time, effort, and discipline to conquer.

Revenue An oldie but a goodie. Revenue rings sweet bells because it means you’re earning money baby! And who doesn’t like the sound of that? Money isn’t bad and neither should our relationship with it.

1. Which business terms are you itching for people to throw in the trash and which ones can you not get enough of?

♡ Much, much love.

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