Starting out in any business is challenging. With so many moving pieces it can get pretty overwhelming, and fast. Especially, when you're wearing 90 percent or more of the hats. Best believe running a new business is no less strenuous if you're living on a Caribbean island.

Pitches, compiling estimates, billing, building a healthy revenue stream, organizing your administration, keeping up with tax changes, marketing, customer service, and making sure your customer keeps coming back is a heck of a hill to climb.

And, my dear, competition is everywhere!

So, how do you navigate your new business while remaining true to who you are? These guides may be able to help.

Find your tribe

You are not for everyone. You’ll be doing yourself a serious disservice by trying to appeal to everyone. Instead, focus primarily on those who would most likely rock with you. The patrons that would go to bat for you and your business because they love what you stand for and have to offer. These folks are at least 10x more likely to refer you.

Develop a superb product

Nothing beats an extraordinary product. Keep in mind, how you make people feel is everything. Who you are should be felt throughout your customers' journey. Be clear about what you do. Dispel by addressing potential problems or issues that would otherwise prevent your customer from saying “Hell yes!” to you versus a competitor. Focus on making your core business so amazeballs it sells for itself.

Stand true to you

Don’t be like everyone else. Do you, completely and authentically. Theodore Roosevelt was quoted as saying, “Comparison is the thief of joy,” and this couldn’t be truer. You'll thank me later.

Everyone is figuring it out. Nobody has the secret recipe to navigating the waters of business. We learn by trial and error. And the be starting out advice is to be yourself.

Not some copy-paste version of something else.

Another thing, have patience.

You're playing a long game here. No quick and easy money thinking because it'll be sure to backfire. You know what they say, "Easy come, easy go." Patience is precious.

  • So, are you ready to stand out with these assets in your arsenal?

  • What actions would you take to turn things around for your fledgling business?

♡ Much, much love.

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